Shaping the future,
inspiring talents
MyHealthCareer - Region Aachen Zweckverband
MyHealthCareer – Care for the Future is a comprehensive campaign designed to attract skilled workers to the healthcare industry. Its goal is to inspire young people to pursue careers in this field, showcasing the modern, digital work environment and emphasizing the rewarding nature of working with people.
Attracting talent for the healthcare industry
The challenge was to create a campaign that would inspire young people to consider careers in the healthcare sector. The campaign needed to highlight both the diverse opportunities brought about by digitalization and the human aspect of these professions. The goal was to position the healthcare industry as an appealing career choice and to ignite the interest of the younger generation through innovative approaches. The focus was specifically on apprentices, young professionals, and IT experts.
Creative campaign for a young audience
Under the motto "Healthcare Industry Gets Young and Digital," TEMA supported the Aachen region in conceptualizing, planning, and executing the campaign. This included creating engaging designs for posters and postcards, developing a modern website, and designing and maintaining an app. We also produced a corporate video and various social media clips. Additionally, we managed the Instagram channel and implemented the entire digital strategy. The campaign effectively positioned the healthcare industry as fresh, digital, and versatile, ensuring a strong presence across all channels.
- Brand & corporate design
- print & digital design
- web design
- film & photography
- social media campaigns
- web & app development
