Health reimagined,
clearly implemented
Gedeon Richter
Gedeon Richter is a leading Hungarian pharmaceutical and biotechnology company based in Budapest. As one of the largest companies in the industry in Central and Eastern Europe, Gedeon Richter operates in over 40 countries worldwide. With a strong focus on research and innovation, the company sets benchmarks in healthcare and is committed to developing advanced therapeutic solutions.
Strong Presence for Strong Healthcare Products
Gedeon Richter sought an agency with deep expertise in the healthcare sector, capable of navigating the stringent legal requirements of the German Drug Advertising Act (Heilmittelwerbegesetz). The challenge was to develop a communication strategy that was not only effective but also creatively adhered to these strict legal guidelines, ensuring both compliance and impact.
Digital Marketing by Prescription
Our journey began with the graphic design and distribution of the "Gedeon Richter Impulse" newsletter. Over time, we expanded our role to include the development and management of a dedicated online platform for gynecologists. The focus was on creating a user-friendly web experience, optimizing for search engines, and running targeted SEM campaigns to boost reach. Through email marketing campaigns and web analytics, we maximized visibility and continuously refined our approach to enhance success.
- Web design
- email marketing
- web and app development
- search engine optimization (SEO)
- search engine marketing (SEM)
- web analytics
